SDA Creative Director Armando Simmons was the featured speaker at July's CEO Roundtable, a Dallas Chamber of Commerce event.
Presenting to a group of local chief executives, Armando shared his thoughts on the importance of strategic branding in today's business environment.
Several key points ring true for any organization seeking growth and differentiation in the marketplace.
A brand is more than just a logo. It's an unspoken representation of who you are as a company. It's an indicator of what you do best.
As products and services become indistinguishable from the competition, it's the power of a well-conceived brand that wins customers and keeps them coming back for more.
Stronger branding can beneﬁt any
organization, but it's especially critical for new companies, or those who have merged, changed their product offerings or otherwise repositioned themselves.
The most effective brands are simple, memorable, and unique. They stand out in a crowd and make a connection with the intended audience.
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Simmons Design Associates knows what makes brands work. We create, build, integrate and market our clients' entire brand experience.