Simmons Design Associates is helping to bring sizzle and sparks to the Dallas nightlife scene with a branding campaign for Ché, a new Latin-themed club and restaurant. Named for the iconic Cuban revolutionary Ché Guevara, Club Ché combines the steamy atmosphere of a South Beach dance club with the style and sophistication of a ﬁne restaurant.
Intent to make a big splash in the competitive Dallas market, the club's management hired SDA to produce a memorable brand that would appeal to urban club-hopping connoisseurs.
SDA answered the call with a new logo, stationery system, internal and external signage, matching staff uniforms, and a marketing campaign to announce the grand opening.
To reﬂect the club's free-ﬂowing nature, SDA created a simple and memorable logo using a hand-written script font.
To accompany the logo on printed materials and staff apparel, SDA designed an eye-popping mosaic based on the world-famous image of the late Guevara, a symbol of both inspiration and controversy in the Latino community.
Club Ché's signature tagline of "Drink, Dine, Dance," is emblazoned on all branded materials and helps capture the club's all-inclusive atmosphere of a full-service bar, restaurant, and dance club in a single venue. Marketing slogans including "Join the Revolution" entice club-goers with a hint of something new and exciting.
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