SDA gives wings to
DFW Airport's LiveWell campaign

Employee health and wellness is becoming a critical priority for companies across America, both to improve productivity and contain skyrocketing healthcare costs. SDA recently helped DFW Airport launch its own internal effort, called LiveWell, a free set of employee resources including exercise programs, educational materials, health screenings, and more. 

The large-scale communications project began with the design and production of a 20-page guide booklet, followed by promotional posters and other branded materials for employee distribution.

Working within a preconceived color scheme, SDA was able to bring visual consistency and uniformity to every element of the campaign, especially important when attempting to drive change in a large organization. The design's vibrant colors and carefully chosen images combined to reinforce the LiveWell program's call to action – Be Healthy. Be Fit. Be Safe.