SDA rebrands CONTACT fundraising event
For more than 40 years, CONTACT
Crisis Line has brought hope to people in need, offering free, 24-hour crisis prevention and intervention over the phone.
CONTACT's volunteers give of themselves to listen, comfort and advise people of all ages dealing with issues as wide-ranging as domestic abuse, teen depression, and eating disorders.
And like most non-profit organizations, CONTACT Crisis Line depends on others to give back, receiving most of its budget from private donors.
To keep the support coming, CONTACT called on SDA to put a fresh face on its largest annual fundraising event. Sponsored by American Airlines and featuring a performance by country superstar Sara Evans, the event's promotional materials needed to deliver a striking visual complement worthy of its esteemed guests.
SDA provided a complete brand make-over for the evening, including the invitations, reply cards, raffle tickets, program brochure, and other pieces. Colors, fonts and textures combined to create a feel of rustic elegance, conveying the event's Texas-inspired theme of "Blue Jeans and Baubles."
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