SDA supports new beginning for Koons Real Estate Law
Koons Real Estate Law, a growing legal firm focusing on commercial real estate, worked with Simmons Design Associates to create its new name and brand identity after a company restructuring. The firm, which began in 1995 as Axley-Hargrove, underwent a period of major change when one partner left the business and the remaining founder returned to using her family name of Koons. Having established a strong reputation in the real estate industry, Koons needed to ensure that a name change would not hurt the recognition of the firm among new or existing clients.
SDA consulted with Koons to develop its new name, along with a new logo, stationery system, website, collateral materials, and a print and electronic campaign to announce the firm's new associates.
E-greetings were sent to the firm's mailing list, linking to a flash-enabled Web page announcing that "There's something new on the Texas horizon."
The campaign further reflected the firm's Texas focus by incorporating imagery of dramatic Texas landscapes, and the visual elements were chosen to evoke a sense of permanence.
Each element of the package worked in harmony to achieve awareness of Koons' new name while reinforcing the firm's experience and expertise.
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