Pillar Commercial
taps SDA to strengthen
brand presence
Pillar Commercial, a commercial real estate firm specializing in office and retail developments, recently partnered with Simmons Design Associates to put a fresh new face on the company's original branding. As Pillar has grown in size and prominence since its 2004 founding, the firm was ready to revamp its image and marketing materials to better reflect its well-established foundation.
Pillar called on Simmons Design Associates to produce a new logo, stationery system, presentation materials, signage system, corporate website, and an electronic mar- keting campaign to introduce the new look.
The new logo, which centers on a classic Greek column, works in tandem with the firm's name while suggesting strength, stability, and tradition.
The Pillar website and printed materials showcase the company's core values of Innovation, Performance, Teamwork, Experience, Balance, and Integrity, complemented with striking architectural images and sharp lines to produce a clean and highly professional feel.
Applying SDA's more consistent and strategic approach to branding, Pillar Commercial continues to solidify its reputation as a leader in the real estate industry, securing new customers and expanding its portfolio of properties.
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