Design can look pretty all it wants, but if it does not spark an emotion or a response, it hasn't done its job effectively.
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Words of wisdom: Steve Jobs said "Design is not just what it looks like and feels like. Design is how it works." In the branding business, design can look pretty all it wants, but if it does not spark an emotion or a response, it hasn't done its job effectively.
My favorite brands: The World Wildlife Fund logo has always been one of my favorites. WWF needed a symbol, and at the time Chi Chi, the only giant panda in the Western world in 1961, had captured the hearts of everyone who went to see her. As an endangered animal, the panda evokes an emotional response and is universally adored. The logo is simple but interesting in its positive and negative shapes. It also lends itself well to be placed on many different applications – banners, coffee mugs, t-shirts, books, etc.
Simmons Design Associates is growing strong! Meet the newest addition to our diverse and talented team.
Name: Leisa Bailey
What I do: Graphic design, illustration, copywriting
Where I've been: I attended the University of North Texas and majored in Communication Design focusing on Graphic Design. I'm proud to say I made it through one of the toughest design schools in the country! I'm still relatively new to the design world, but I do have some accomplishments under my belt. I am a member of the Dallas Society of Visual Communications, and had a piece chosen to be in the DSVC 2009 Student show - an annual report for 7-Eleven. I have also had artwork chosen to be displayed in the Dallas Museum of Art's Young Masters Exhibit, and have artwork in a couple of stores in the Dallas area. I am also a participating artist at "Style Your Sole" events for the TOMS shoe company, which donates a pair of shoes to needy children for every pair sold.
My perspective: I was one of few people I knew who went into college knowing what I wanted to do as a career. I have a passion for illustration but I like the structure of design - so graphic design was a way to combine both. I love bold colors and to combine illustration and typography into my aesthetic. I enjoy branding as an expansion of design, because you get to see how your design weaves itself into so many different avenues. Instead of just making a logo for a client, you get to see the brand develop into signage, interior design, stationery, books, brochures, clothing, websites, and the list goes on!