Simmons talks shop with
with local CEOs

Oct | Nov 2008

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Presenting to a group of local chief executives, Armando shared his thoughts on the importance of strategic branding in today’s business environment.
 
Several key points ring true for any organization seeking growth and differentiation in the marketplace.
> A brand is more than just a logo. It’s an
unspoken representation of who you are
as a company. It’s an indicator of what you
do best.
> As products and services become
indistinguishable from the competition, it’s
the power of a well-conceived brand that
wins customers and keeps them coming
back for more.
> Stronger branding can benefit any
organization, but it’s especially critical for
new companies, or those who have
merged, changed their product offerings or
otherwise repositioned themselves.
> The most effective brands are simple,
memorable, and unique. They stand out in
a crowd and make a connection with the
intended audience.
 
SDA is an active participant in the DFW-area business networking community. Stay tuned to future issues of What is a B®and? for information on upcoming speaking events.
 

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