SDA gives wings to DFW Airport’s
LiveWell campaign

Oct | Nov 2008

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The large-scale communications project began with the design and production of a 20-page guide booklet, followed by promotional posters and other branded materials for employee distribution.

Working within a preconceived color scheme, SDA was able to bring visual consistency and uniformity to every element of the campaign, especially important when attempting to drive change in a large organization. The design’s vibrant colors and carefully chosen images combined to reinforce the LiveWell program’s call to action – Be Healthy. Be Fit. Be Safe.

SDA is proud to play a role in promoting a better quality of life at Texas’ premier transportation hub.”

© 2008 Simmons Design Associates, LLC. All rights reserved.