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Brand Consultants

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Dallas, Texas 75201
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The Potter's House MegaFest MegaYouth Experience

Project

Cultural Partnership

Objective

MegaFest is a three-day family entertainment and spiritual festival, founded by Bishop T. D. Jakes in 2004. The 2013 event was the fifth overall, but the first in Dallas after stops in Atlanta and Johannesburg, South Africa.

With a variety of events targeting a wide range of audiences – men, women, youth and children – SDA was hired to help develop a marketing campaign to promote the MegaYouth Experience. This is part of the festival that focuses on promoting positive social engagement to young people, ages 18-30.

Delivery

SDA developed an integrated marketing campaign to promote the festival to young adults. Deliverables included a digital advertising campaign consisting of web banner ads, an e-blast campaign, print collateral materials, save-the-date and specialty invitations and outdoor transit advertising.