AT&T The Bridge
Project
Corporate Partnership
Objective
AT&T, the nation’s largest provider of both mobile and telephone service, was seeking to build a stronger presence for its African American consumer segment with the intent of raising product and brand awareness.
Delivery
Working with Ft. Worth-based, OCG PR, SDA developed “The Bridge,” a new, robust, consumer driven “lifestyle” website and blog, as well as mobile and tablet applications.
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