Baylor Scott & White Health

Project
Corporate Partnership
Objective

With over 44,000 employees, Baylor Scott & White is the largest not-for-profit health care system in Texas and one of the largest in the United States. In order to maintain a more efficient workforce, the health system launched a wide-scale internal communications campaign, entitled STEEEP. The campaign was targeted to all employees with the goal of implementing new techniques for reducing stress among patients.

Delivery

SDA developed an integrated branding campaign to generate awareness of the program. The campaign consisted of developing a look and feel for all future materials, an informational poster series, an icon system, and a signage system.

Brand Imagery
Theme Logo
Signage System
Signage System
Signage System
Signage System
Signage System
Signage System
Signage System
Signage System
SimmonsDesignAssociates
Brand Consultants

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Contact
Pacific Place

1910 Pacific Ave., Suite 17140
Dallas, Texas 75201
214.826.6322

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