SimmonsDesignAssociates
Brand Consultants

© 2018 Simmons Design Associates, LLC

All rights reserved.

The Mosaic Building

300 N. Akard, Suite 1311
Dallas, Texas 75201
214.826.6322

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New engagement inquiries

mail@sdainteractive.com

 
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Baylor Scott & White Health

Project
Corporate Partnership
Objective

With over 44,000 employees, Baylor Scott & White is the largest not-for-profit health care system in Texas and one of the largest in the United States. In order to maintain a more efficient workforce, the health system launched a wide-scale internal communications campaign, entitled STEEEP. The campaign was targeted to all employees with the goal of implementing new techniques for reducing stress among patients.

Delivery

SDA developed an integrated branding campaign to generate awareness of the program. The campaign consisted of developing a look and feel for all future materials, an informational poster series, an icon system, and a signage system.