
Level Legal
Project Type
Brand
Objective
As their tagline says, Level Legal makes legal human. The Dallas-based company specializes in forensics, eDiscovery, managed review, and legal consulting services for law firms, corporations, and government agencies. While they utilize efficient workflows and advanced technology to accelerate these processes, their true differentiator is making personalized human connections to make the proceedings as easy and enjoyable as possible for everyone involved. It was SDA’s challenge to ensure those ideas were captured and conveyed in Level Legal’s branding materials. Through a series of connected projects spread across two years, SDA helped the company develop a comprehensive branding package that would cement its reputation as the “good guys” in the legal business.
Delivery
While Level Legal opted to keep their existing primary logo for continuity purposes, they asked SDA to give all other materials a makeover and create a wide variety of new print and digital assets. To solidify the foundation of the company’s brand, SDA created an extensive brand standards guide including specifications for fonts, colors, logo uses, photography and video style. SDA also created Level Legal’s signature theme logo, “Making legal human,” written in a script font to symbolize the company’s commitment to personal service. Based on these core elements, SDA helped the client achieve a consistent image and tone across a broad spectrum of sales and marketing elements, including digital newsletters, one-pagers, case studies, trade show materials, custom digital backgrounds for Zoom and Teams calls, and much more. With its extensive strategic branding system in place, Level Legal can be confident that its unique brand of approachable and engaging customer service shines through at every touchpoint.