SimmonsDesignAssociates
Brand Consultants

© 2018 Simmons Design Associates, LLC

All rights reserved.

The Mosaic Building

300 N. Akard, Suite 1311
Dallas, Texas 75201
214.826.6322

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mail@sdainteractive.com

 
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Methodist Health System

Project
Cultural Partnership
Objective

Methodist Health System, one of North Texas' oldest nonprofit health systems, provides quality, integrated care to improve and save the lives of individuals and families throughout North Texas. Since 2004, the Methodist Richardson Medical Center Foundation has held an annual bike ride to raise awareness and funds for the hospital’s Cancer Center. Seeking higher participation in the bike ride, the hospital hired SDA to re-launch the event with a new and improved brand identity.

Delivery

SDA developed an integrated branding and user experience campaign. The new logo, the centerpiece of the event’s identity, incorporates brightly colored, stylized flowers, reflective of the prominent wildflowers that beautify the bike route each year. SDA also developed a digital and print ad campaign, collateral materials, branded event wearables, and a comprehensive wayfinding signage system.