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Methodist Health System

Project Type

Methodist Health System, one of North Texas' oldest nonprofit health systems, provides quality, integrated care to improve and save the lives of individuals and families throughout North Texas. Since 2004, the Methodist Richardson Medical Center Foundation has held an annual bike ride to raise awareness and funds for the hospital’s Cancer Center. Seeking higher participation in the bike ride, the hospital hired SDA to re-launch the event with a new and improved brand identity.


SDA developed an integrated branding and user experience campaign. The new logo, the centerpiece of the event’s identity, incorporates brightly colored, stylized flowers, reflective of the prominent wildflowers that beautify the bike route each year. SDA also developed a digital and print ad campaign, collateral materials, branded event wearables, and a comprehensive wayfinding signage system.

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