Olmstead-Kirk Paper Company
Olmsted-Kirk Paper Company, a fourth generation family-owned and operated paper distributor in Texas, was selected as the Southwest distributor of a new line of commercial printing papers comprised of recycled beer labels and hops. The product, entitled Beir Paper, was a line of paper products developed by a German based paper manufacturer, Gmund Paper and distributed nationwide by U.S. based Neenah Paper.
Olmsted-Kirk Paper Company hired SDA to develop a campaign to help launch Beir Paper to the advertising and graphic design industry in Texas.
SDA worked closely with the Olmsted-Kirk Paper Company and Neenah Paper leadership to develop an integrated branding campaign to help establish the new product line to the advertising and graphic design community in Texas. Deliverables included a new product logo, product tagline, product packaging, and a quirky roll-out marketing campaign.