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Succeeding At Work
Project
Cultural Partnership
Objective
Succeeding at Work is a nonprofit organization that fosters ethical, social, and professional development, for the purpose of training, educating, motivating, and empowering individuals to excel in the work place. The organization lacked a strong brand presence, and as part of its expansion effort, recognized it needed a brand overhaul.
Delivery
SDA developed a new branding campaign that consisted of a new name, logo system, tagline, font and color system, stationery materials, trade show exhibit, collateral and training materials and website.
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