Succeeding At Work

Project

Cultural Partnership

Objective

Succeeding at Work is a nonprofit organization that fosters ethical, social, and professional development, for the purpose of training, educating, motivating, and empowering individuals to excel in the work place. The organization lacked a strong brand presence, and as part of its expansion effort, recognized it needed a brand overhaul.

Delivery

SDA developed a new branding campaign that consisted of a new name, logo system, tagline, font and color system, stationery materials, trade show exhibit, collateral and training materials and website.