Texas Horse Park at The Trinity
Planned as a gateway to a world of nature and riding adventures, the City of Dallas launched the Texas Horse Park in 2015. This new "state of-the-art" equestrian facility is located on 302 acres and features stylish architectural elements in a beautiful pastoral setting. The park hosts corporate and family events, as well as therapy-focused services to people of all ages.
After various unsuccessful efforts to brand the park, SDA was hired to unify the brand under the Trinity River Project. SDA developed an integrated branding and marketing campaign to promote and launch the park to the public. Deliverables included a logo, color scheme, font system, digital and print event marketing materials and a brand management guide.